Reporter Li Yiyan interviewed and reported
In order to thank family, local folks, business and education circles for their support, Taiwan's leading frozen ready-to-eat prepared food company, Lan Yang Food, held a 40th anniversary thanksgiving tea party at its factory in Lize Industrial Park, Yilan on December 20, and simultaneously released the founder Lu Gentian's new autobiography "Rooted in Lan Tian". The book details Lu Gentian's struggle from the early days of selling northern and southern goods to developing an internationally renowned food company. Including Yilan County Councilor Wu Hongmou, Jiaoxi Township Mayor Zhang Yongde, Tamkang University International Business Department Associate Professor Zhang Shengxiong, Toucheng Family Commercial College President Wang Guanhong, Yilan High Commercial College President Hong Chongxian, Lianhe Cable TV General Manager Zhou Hongjun and others all came to participate and witness this extraordinary struggle and glorious moment.
Precious images show the historical trajectory of 40 years
Over the past four decades, Lan Yang Foods has successfully launched a number of well-known brands, including "Master Hai", "Hua Jin Ji", "Lan Tian", "Lan Tian Vegetarian Food" and "Omi Market". In order to respond to the trend of the times, it has developed a variety of vegetarian dishes and expanded independent vegetarian factories. It has successfully entered convenience stores, supermarkets and chain restaurant channels, and exported to 34 countries around the world. It has become a brand widely trusted by domestic and foreign consumers and has written many milestones in Taiwan's ready-to-eat food industry.
The event featured precious photos that documented Lan Yang Foods' journey from a small-scale operation in a grocery warehouse on Dihua Street in Taipei in the 1980s to its current high-tech frozen prepared food factory. Ready-to-eat products including quinoa and edamame, Korean bibimbap, mushroom soup, and pomelo-flavored lotus root were displayed, attracting attendees to stop and watch, and gain an in-depth understanding of how Lan Yang Foods has laid a solid foundation in domestic and international markets and continuously promoted the advancement of Taiwan's frozen food technology.
New book "Rooted in the Orchid Field" published: The struggle story from Yilan to the international level
The climax of the event was the publication of founder Lu Gentian's new autobiography "Rooted in Lantian". This book records his struggle from a simple boy in Yilan countryside to founding Lanyang Foods, which has become a leading brand of international frozen instant prepared foods. Lu Gentian is full of affection for his hometown, Yilan, which nurtured him. In addition to the company name representing his hometown Lanyang (Lanyang), the three factories he built were all located near the village where he was born. He is very grateful to the Yilan folks for their support and care for him, and his relatives and friends also affirmed that he honored Yilan, and sent plaques and blessings, hoping that he will continue to carry forward Lanyang Foods.
Lu Gentian said that this book records not only his life story, but also a microcosm of Taiwan's food industry. He was born in a farming family and has a simple and honest personality. He went to the fields to participate in family farm work when he was five or six years old. He understood the hardships of farming best, and therefore had the idea of starting a business. He started out by wholesale jellyfish skin in a small warehouse, and he and his wife He Ming'e worked hard all the way. Thanks to the support and care of noble people, the couple took one step at a time. Every step of Lan Yang Food's growth has relied on honest management and unremitting efforts. Starting from the Taiwan market, they have worked hard all the way to become an internationally renowned food company. Recalling this journey, the couple couldn't help but tears up.
The balance between business and public welfare: the core value of Lanyang Foods
In addition to his business success, Lu Gentian also actively practices the concept of "taking from society and giving back to society". He has been a Tzu Chi volunteer for a long time and has participated in disaster relief work such as the 921 earthquake, the Ganesha flood and the COVID-19 epidemic. He personally participated in on-site rescue, demonstrating an entrepreneur's sense of social responsibility and selfless dedication, and becoming a model of Taiwan's emphasis on both business and charity.
Thanksgiving Tea Party: Sharing the Vision for the Future
A thanksgiving tea party was held at the end of the event. Participants tasted the latest vegetarian preparation products launched by Lan Yang Food and highly praised its quality and innovation. Lu Gentian and General Manager He Ming'e had cordial exchanges with the guests and shared the future development direction of the food industry.
Lu Gentian also provides sincere advice to those who are about to start a business or are already starting a business. He said that they need to understand their own skills and interests, and work hard step by step. If they want to expand the scale, they need to prepare capital to take the next step and pursue steady growth in their careers.
Regarding the trends in sustainable development and the vegetarian market, Lu Gentian said that Lan Yang Foods will not only inherit past achievements, but also open up the next forty years of glory with innovation and sustainability. It will continue to deepen its presence in the frozen food market, focus on promoting green supply chain management and vegetarian product research and development, provide consumers with healthier and more delicious food, and strive to let the "Light of Lan Yang" illuminate more international markets.
