
In daily life, whether it is the elderly, middle-aged or young people, food shopping needs are an indispensable part. With the increase of age or the vision problems caused by work pressure, consumers often prefer products with clear labels and easy to identify when purchasing. Due to the importance of food safety, checking the expiration date has become one of the necessary steps when shopping. In response to this demand, the Taipei City Health Bureau launched the "Food Expiration Date Visual Friendly Labeling Guidance Program" at the beginning of this year, through "font enlargement, display surface presentation, color and background contrast, clean labeling" and other four optimization measures, to improve the readability and safety of food packaging.
Lan Yang Food also actively responded to this plan.Red Quinoa Vegetable and Meat Pearl Balls,Quinoa Edamame,Stewed White Fungus with Fruity Rock Sugar,Lotus Root in Citrus SauceLanyang Foods has four products participating in this project. Lanyang Foods believes that a successful packaging is not only about beautiful design, but also about the clarity and readability of the text. If consumers cannot easily identify the product name or expiration date, even if the packaging design is exquisite, it will affect their purchasing decisions. In order to avoid this situation, Lanyang Foods has focused on packaging design, optimizing the font size and label clarity to ensure that consumers can quickly and intuitively obtain food information. In the future, Lanyang Foods will promote all products to move towards visually friendly packaging, providing the public with food that is both design-conscious and clear.