Chairman Lu Gentian started helping his family with farm work when he was only five or six years old, and he knows the hard work of farming. Although he later became successful in starting his own business, he always kept his hometown Yilan in mind, and the three factories he built were all located in the Lize Industrial Zone near his birthplace, showing his spirit of not forgetting his roots.
In the early days of his business, he started from a small warehouse in an alley in Taipei. With his sincerity and unremitting efforts, he and his wife He Ming'e expanded the business step by step, launching multiple brands such as "Master Hai", "Hua Jinji", and "Lantian Vegetarian Food", and successfully entered the Southeast Asian halal market and more than 30 countries around the world.
These experiences were compiled into the book "Roots in the Orchid Field", and a press conference was held at the Courtyard by Marriott Taipei to express gratitude to the manufacturers and partners who have supported us along the way.