We often see Youtubers and Instagramers initiate group buying, but who else is also a group buying owner? How do group buying mainly find manufacturers with guaranteed quality and stable supply? This article will take you to understand what group buying is, who initiates group buying, and shares the three steps of the main wholesale process of group buying.
What is group buying?
The group buying behavior can be traced back to buying with family and friends to get free shipping or discounts. Nowadays, due to the popularization of the Internet, the group buying model has been copied to the Internet, and group buying with netizens and offices can get better prices when the number of group buying increases. Now there are many third-party group buying platforms that offer group buying prices, and even brands have set up group buying areas to snap up the big business opportunity of group buying.
This kind of behavior pattern has given birth to a new profession: group buying master. In the past, group buying together was done to save money, but now group buying is initiated to make money. Who can be the owner of group buying?
Who can be a group buying host and play the role of a big marketer?
The main function of the group-buying master is similar to that of a large-scale merchant. It needs to purchase products with manufacturers and brand owners in a certain amount, and this amount is usually not too small. However, as mentioned earlier, many brands have gradually opened a "group buying zone" to Lanyang Vegetable Food Shop For example, a box of 12 boxes can get the group purchase price, and small group owners such as offices and communities can easily get started! The following only illustrates the more common categories of large-scale group owners:
Group buy master | audience profile | Advantage | Description |
Key Opinion Leader (KOL) | wider | many fans high exposure | Because KOL has a wider audience profile and number of fans, brands can gain traffic and exposure by cooperating with KOL. |
group mom | Concentrated | high trust high adhesion | Because the group leaders are mainly full-time or part-time mothers, they have the title of "group mother". Tuanma often set up a community on Facebook, and most of the members are housewives. Therefore, Tuanma will use the language that its audience empathizes with to communicate and introduce products, so as to persuade the audience to buy. |
Key Opinion Consumer (KOC) | Concentrated | High cohesion Strong Stratospheric Force | Amateur Internet celebrities have also risen recently. Through the sharing of actual purchase experience, the audience has a more realistic recommendation, and then feels excited to buy. To put it simply, KOC is an amateur internet celebrity with the ability to guide shopping. |
How to do group buying and wholesale of frozen food? How to find the source of goods? Process three-step analysis!
1. Determine the topic of group buying
For example, "home food" is a very clear theme of group buying, and the main products can be extended from this. It is recommended to start from the general direction that you are interested in, such as 3C products, beauty makeup, household products, etc. After you have a general direction, it is best to explore a main product axis. For example, some group purchases focus on cheap fresh food ordered directly from the middle, or some group purchase owners focus on convenient and novel cooking packages; Specializing in healthy dishes, etc.
The advantage of setting a theme is to make it easier for customers to remember and think of you. For example, if customers know that you often launch novel, convenient and delicious instant food packages, it will be easier to attract the love of cooks and cooks who like to try new things and love food but don’t necessarily have a lot of free time to design menus. It is easy to make a difference with the group buying owners who sell what.
2. Find manufacturers and products, try to confirm the quality
There are many ways to find a manufacturer, including recommendation from relatives and friends, search in major shopping malls, direct purchase from overseas, making wishes from fans, and self-developed brands. No matter which channel you use, you need to try the product first to confirm the quality. In addition, in the case of "frozen food", special attention must be paid to the source of the product because it involves food. The source of the product must pass a number of international food safety certifications, and the manufacturer must have positive reviews from existing consumers, and its production and packaging processes must be strict. Compliance.
3. Confirm the cooperation method and profit
For large-scale group buying owners (KOL/Tuanma/KOC), the cooperation methods can be divided into "pure profit sharing" and "guaranteed bottom-selling profit". The former uses free product trials to experience promotion, and uses discount codes or shopping guides The percentage of the total sales of the goods ordered through the link is used as the commission fee for cooperation. The latter is the basic cooperation fee for the group owner, which will include the designated promotion method decided after discussing with the customer.
Lanyang Foods provides the group owner with the best wholesale source of frozen healthy vegetable food!
Since its founding in 1984The business philosophy is "Integrity, Honesty, Quality First", spare no effort in the research and development of healthy dishes, insist on not adding artificial flavors, colorings, etc., strictly select natural ingredients and seasonings, and serve delicious and beautiful dishes. Now that the trend of healthy eating is on the rise, it coincides with Lan Yang's long-standing insistence.
For example, using non-polluting Huadong long rice and red quinoa, paired with celery and shiitake mushroom slices, it has a rich aromaRed quinoa, taro and mushroom porridge; After a long time of boiling white fungus, it releases rich gelatin, which is smooth and tender. It is served with lily and lotus seeds to reduce dryness and relieve heat.Nourishing Lily Tremella Lotion, are food suitable for silver-haired and children. Or quick serving, healthy and refreshing Seasoned Seaweed Salad(Goma Wakame)etc., are all popular dishes of Lanyang that are very popular among group buying owners.
In addition, the heating method of frozen food packs is convenient and fast. Some are "frozen and ready to eat" and some only need to be heated in a microwave oven for a few minutes. It is very convenient and delicious! If your customer group also has these customers who pay attention to health, care about the richness and diversity of ingredients, and like ready-to-eat dishes,Welcome to consult with us.
Group buying here:Group buying area
Further reading : [Frozen food group buying and wholesale] What are the advantages? The selection guide is open
